We stage hundreds of properties every year, across all price points and design styles, in the Greater Sacramento and Bay Areas. Our 15,000 square foot warehouse is home to an extensive staging inventory, fleet of moving trucks and friendly team of installers and designers. We are a proud supporter of several local charities including WEAVE, Making Strides Against Breast Cancer of Sacramento, and My Sister's House, a local charity that houses women and children escaping violence and human trafficking.
How did you get started doing this type of work?
We personally staged each of our own 25 investment properties because staging made them sell fast for top dollar. Realtors and investors liked our memorable designs and friendly personalities, began asking us to stage their properties, and that’s when 2020 Home Staging was born.
Describe a recent project you are fond of. How long did it take?
Don't get us wrong, we love staging luxury properties. But our favorite transformations are still probably the properties that have challenges - they may have outdated tile, walls painted unappealing colors, or rooms that have a confusing purpose. We'll work with what is already there and incorporate it into our design - one recent property had been on the market for over a year. The seller switched agents, and the new agent had worked with us in the past and called us in again. The main concern was a very dark, maroon dining room (the seller did not want to go through the effort and cost to paint). We hung extra long curtain rods and fresh white curtains in that dark dining room, artwork, and then used maroon as our accent color throughout the rest of the house to give it a cohesive flow and make it look like the maroon was there on purpose. The house went pending in three days and sold for $4,500 over list price, making the seller more than 200% on their staging investment. As far as how long it took - we previewed the house and then three days later staged it in about three hours. We have had many clients sell for much more than $4,500 over list price, but we still love this story.
What education and/or training do you have that relates to your work?
We are members of the Real Estate Staging Association (RESA), we stage hundreds of properties each year, and we have completed 25 of our own renovation projects. At one point in 2019 we had 97 properties staged at one time. We truly understand what it takes to rent or sell a property fast for top dollar (and all the challenges along the way).
What is your typical process for working with a new customer?
Our goal is to make the staging process simple. We preview the property, provide a proposal and design plan within two days, then schedule the staging once a fully refundable 50% deposit is received. The remaining 50% is due two business days prior to staging. We prefer 3-5 days notice, and most properties are staged within 3-5 hours. Larger properties may require 2 days.
What should the customer know about your pricing (e.g., discounts, fees)?
We are very budget conscious and offer competitive pricing. Our seller-occupied consultation service is $150 for a one-hour preview to provide guidance on making a property market-ready. During the consultation we often do on-the-spot furniture, artwork and accessory redesign. We also provide a report on our recommendations. Many of our repeat Realtor clients include this service in their listing packet, they like to rely on us to have the sometimes tough (cleanliness, pet odor, etc) conversations so they don't have to. We are very tactful and kind though, don't worry! Our vacant home staging starts at $1,875 and includes everything: the property preview, design, install, use of our furnishings for up to 60 days, and uninstall.
What advice would you give a customer looking to hire a provider in your area of work?
Try to remember that staging is marketing, not decorating. Get three quotes, ask potential stagers to see their current listings, and ask for several references. Weigh all the data you get back, not just the cost (although we completely understand everyone has a budget and pride ourselves on being competitive). Hiring the right stager can put tens of thousands of dollars in your pocket (one of our clients sold their property for $51,000 over list price).
What questions should customers think through before talking to staging professionals about their project?
It is helpful for a stager to understand your timeline and your design preferences (be sure to ask the stager if they take those preferences into consideration, many do not). Even though staging is marketing and not decorating and therefore may not always align with the seller's personal taste, we still like understanding our clients' likes and dislikes. For example, we recently staged a lakefront property where blue would have been the perfect accent color but we didn't use it after learning the seller hated blue. What's the harm? Lets make our client happy!